Unleashing the Idea Virus by Seth Godin
Author:Seth Godin [Godin, Seth]
Language: eng
Format: epub
ISBN: 978-0-7868-7045-5
Publisher: Hachette Books
Published: 2001-04-19T04:00:00+00:00
You’re In The Fashion Business!
Without question, the most difficult part of unleashing a manifesto is creating something that’s virusworthy. And one of the key components of that art is understanding the fashion moment.
Why do clogs come and go? Bell-bottoms? Miniskirts?
How is it that every year, multiple clothing designers launch very similar clothes, without consulting with each other in advance?
Why is it that we rarely see people dressed like the two women above? Did these folks wake up one morning and go out and buy the entire outfit at once, or did it happen gradually?
Why do some Internet businesses (group scheduling, free email, health portals) seem to appear simultaneously, even though it took them months or years to launch?
The fashion moment occurs when a respected hive member takes a chance and tries out something new.
One of two things occurs when a hive member shows up with a new “outfit”:
The hive embraces the new. They start wearing a nose ring or get a tattoo or switch from using a Filofax to using a Palm. When this occurs, the respected member gets more respect, becomes more influential and reinforces his position as a powerful sneezer.
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